Corporate Branding

Corporate branding is a much broad concept than product branding because it is focused on the mindset and spirit of a company as well as its reputation in the market. It assists in identifying the unique selling point (USP) of a company and distinguishes it from competitors in the market.

Corporate branding has a wide range of benefits including setting businesses apart from the competitors, improving customer relations by establishing trust and loyalty with consumers and reducing the need for product marketing. It also permits the expansion of a brand’s name and the identification of new products because customers associate the product with a well-known brand.

A well-defined company brand is vital to any kind of business, and it can be used in a variety of ways including public relations, advertising, and employee recruitment. To ensure that the message of the company is effectively communicated, solid corporate branding requires an enormous amount of analysis and strategy.

Establishing a brand’s image can be difficult for large and small businesses alike. While the ad-men on Madison Avenue may have you believe that corporate branding peaked in their smoky, martini-soaked boardrooms, the rise of the internet and social media has brought many new challenges that require new thinking. More and more companies are merging corporate branding with marketing, communication and even social and environmental responsibility initiatives.